Steve Banfield
About Steve Banfield
Steve Banfield serves as the Vice President of Business Development, Marketplace at Placer.ai, where he focuses on product design and customer experience. With a diverse background in management and consulting, he has held leadership roles at various companies, including Sony and INRIX, and advises startups in the automotive and mobility sectors.
Current Role at Placer.ai
Steve Banfield serves as the Vice President of Business Development, Marketplace at Placer.ai since 2021. In this role, he focuses on developing business strategies that enhance the marketplace offerings of the company. His responsibilities include identifying new opportunities and partnerships that align with the company's goals.
Previous Experience in Business Development
Prior to his current position, Banfield held various leadership roles in business development and marketing. He was the Chief Marketing Officer at INRIX from 2015 to 2016, where he contributed to the company's marketing strategies. He also served as the CEO of ReachNow from 2016 to 2019, leading the company during its operational phase in Seattle.
Advisory Roles and Consulting
Banfield actively advises startups and founders, providing insights and guidance to foster growth and success. He serves as a consultant for automotive and mobility companies globally, leveraging his extensive industry experience to assist organizations in navigating market challenges.
Education and Academic Background
Banfield studied at Harvard Business School, where he earned an MBA from 1996 to 1998. He also attended Transylvania University, achieving a BA in Computer Science, Business, and Political Science from 1986 to 1990. His educational background supports his extensive career in business and technology.
Extensive Industry Experience
With a career spanning multiple sectors, Banfield has extensive general management experience across the full company lifecycle. He has worked in various capacities, including senior vice president roles at Sony Media Software and Screenlife Games. His experience includes leading through significant market transitions, such as the shift to on-demand video streaming and the rise of mobile gaming.