Marina Cocquerez Boutami
About Marina Cocquerez Boutami
Marina Cocquerez Boutami is a Global Marketing Manager with over 15 years of experience in customer relationship management within the luxury sector. She currently works at Planisware and has previously held significant roles at renowned companies such as Louis Vuitton and La Perla.
Work at Planisware
Marina Cocquerez Boutami has been serving as the Global Marketing Manager at Planisware since 2021. In this role, she focuses on optimizing sales development strategies, enhancing customer recruitment and retention, and increasing customer value. Her responsibilities include implementing a clear customer journey across all touchpoints and optimizing resources for efficient organizational growth.
Education and Expertise
Marina Cocquerez Boutami has a diverse educational background. She studied at Lycée Raspail in Paris and completed Classes préparatoires from 1998 to 2000. She earned a DESS in Marketing from Université Paris Dauphine - PSL in 2004. Additionally, she studied Ingénierie financière at CY Tech from 2000 to 2003. She also trained as a Pilates instructor from 2019 to 2021.
Background in Luxury Marketing
Marina Cocquerez Boutami has over 15 years of experience in the luxury sector, specializing in customer relationship management and business development. She worked at Louis Vuitton for a decade, focusing on client events in stores. Her previous roles include Head of Retail Marketing at La Perla and Protocol and Client Relation Director at Reed MIDEM.
Achievements in Event Management
Marina Cocquerez Boutami specializes in event project management and CRM campaigns. She emphasizes the importance of personalized customer experiences and team management. Her approach includes handling exceptional clients and sales ceremonies, which contributes to enhancing brand loyalty and customer relationships.
Focus on Customer Experience
Marina advocates for a uniform customer journey across all touchpoints. She aims to create superior value-added service experiences for influential clients. Her strategies include optimizing sales development through increased purchase frequency and average basket size, which are essential for sustaining brand leadership.