Nicolas Vilars
About Nicolas Vilars
Nicolas Vilars serves as the Chief Marketing Officer at Planisware, where he has worked for over two decades. He emphasizes strong sales and marketing coordination and has led strategic initiatives that contributed to the company's international expansion and brand development.
Work at Planisware
Nicolas Vilars has been serving as the Chief Marketing Officer at Planisware since 2001. In this role, he has focused on digital marketing, web optimization, and enhancing team dynamics. He has led several strategic pivots and brand redefinitions, contributing to the company's growth. Vilars played a significant role in Planisware's international expansion into North America, Europe, and Japan. His leadership has been instrumental in establishing strategic partnerships and driving sustainable revenue growth through effective sales and marketing coordination.
Previous Experience
Before joining Planisware, Nicolas Vilars worked as an Associate Director in Sales and Marketing at Digifactory - Logiciel SaaS from 2000 to 2001 in the Paris Area. He also served as a Consultant at C&D International Dynamix for one year from 1999 to 2000 in the Greater Paris Metropolitan Region. These roles provided him with a foundation in marketing strategy and sales coordination, which he has built upon in his current position.
Education and Expertise
Nicolas Vilars studied at EDHEC Business School, where he achieved a Graduate degree in Economics from 1996 to 1999. His educational background has equipped him with a strong understanding of economic principles and marketing strategies, which he applies in his role as Chief Marketing Officer. His expertise includes digital marketing, web optimization, and team dynamics, all of which are crucial for driving business success.
Leadership Style
Nicolas Vilars advocates for a servant leadership style, emphasizing the importance of team accomplishments and diversity. He believes in fostering an environment where team members can thrive and contribute to shared goals. This approach has helped him build dynamic marketing teams composed of experienced professionals and top business school graduates, enhancing the overall effectiveness of the marketing function at Planisware.