Catalina Prieto
About Catalina Prieto
Catalina Prieto serves as the Head of Engagement & Retention at Platzi, where she has worked since 2021. With a background in customer experience and marketing, she has held various roles in organizations such as Linio Group and Claro Colombia.
Work at Platzi
Catalina Prieto currently serves as the Head of Engagement & Retention at Platzi, a position she has held since 2021. In this role, she focuses on enhancing customer engagement and retention strategies. Prior to this, she worked as the Head of Student Success at Platzi from 2019 to 2021, where she was instrumental in implementing agile methodologies, including Design Thinking, to improve customer engagement. Her efforts have contributed to building a customer-centric culture within the organization.
Previous Experience
Before joining Platzi, Catalina Prieto held several roles in customer experience and marketing. She worked at Linio Group as a Customer Experience Leader from 2013 to 2015 and later as the Manager of Customer Experience from 2015 to 2016. Additionally, she was the Coordinadora de Mercadeo y Servicio al Cliente at Segurexpo de Colombia s.a. from 2012 to 2013. Her experience also includes a role at Claro Colombia as Coordinador Experiencia al Cliente Canales from 2016 to 2019, where she focused on improving customer experience across various channels.
Education and Expertise
Catalina Prieto has a solid educational background in communication and marketing. She studied Producción internacional at Universidad de La Sabana, where she earned her degree as a Comunicador social y periodista from 2007 to 2012. She also completed a Diplomado en Gestión Estratégica en Comunicación y Mercadeo in 2012. Furthering her expertise, she obtained a Certificado en Design Thinking from Universidad EAFIT in 2018 and a Certificado en Customer Experience Management from ESIC: Business & Marketing School in 2015. Additionally, she has pursued specialized studies in marketing management and organizational leadership.
Specializations and Skills
Catalina Prieto specializes in designing customer journeys and optimizing service models to enhance user experience. She has a proven track record in building and managing teams focused on customer experience, retention, and community. Her skills include implementing strategies to improve key performance indicators such as Net Promoter Score (NPS), churn rate, and contact rate in the tech industry. She has also led initiatives that foster a customer-centric organizational culture.
Professional Development
Catalina Prieto is committed to continuous professional development. She has participated in various programs, including a Retention & Engagement Deep Dive at Reforge from 2021 to 2022 and a specialization in Gerencia de Mercadeo at Pontificia Universidad Javeriana from 2016 to 2017. In 2021, she completed a course on Leading Organisations in Disruptive Times at INSEAD. These educational experiences have equipped her with advanced skills in customer engagement and retention strategies.