Mayra Montousse
About Mayra Montousse
Mayra Montousse serves as the Head of Brand Marketing at Platzi, bringing extensive experience in brand marketing strategies tailored for the LATAM market. Her career includes significant roles at Coca-Cola, Flock - Linked by Isobar, and Editorial Televisa, along with a solid educational background in Communications and Advertising.
Current Role at Platzi
Mayra Montousse serves as the Head of Brand Marketing at Platzi, a position she has held since 2021. In this role, she is responsible for developing and executing brand marketing strategies that enhance Platzi's presence in the educational technology sector. Her focus is on creating campaigns that resonate with diverse audiences and drive engagement.
Previous Experience at Coca-Cola
Mayra Montousse has significant experience at Coca-Cola, where she held multiple roles. She worked as an Interactive Marketing Manager from 2009 to 2013, and later as the Brand Integrated Marketing Communications Manager for a brief period in 2013. Her roles involved developing marketing strategies tailored for the Mexican market, specifically targeting youth demographics.
Education and Expertise
Mayra Montousse studied Communications and Advertising at Universidad Anáhuac, earning her Bachelor of Science degree from 2000 to 2004. She furthered her education at Singularity University in 2013, where she studied for 11 months. Her academic background supports her extensive expertise in Integrated Marketing Communications and Digital Marketing.
Career in Marketing and Advertising
Montousse has held various positions in marketing and advertising across different organizations. She worked as a Design Strategist and later as General Manager Mexico at Flock - Linked by Isobar from 2013 to 2020. Her experience also includes roles at Publicis Arredondo de Haro and Editorial Televisa, where she focused on interactive marketing and event coordination.
Impact in the LATAM Market
Mayra Montousse has extensive experience in driving brand marketing strategies specifically tailored for the LATAM market. She has played a pivotal role in implementing innovative business improvements that align with target results in this region, leveraging her knowledge of consumer behavior and market trends.