PLAYSTUDIOS
PLAYSTUDIOS offers a diverse range of mobile and web-based games, including popular titles like myVEGAS Slots and Tetris, and provides real-world rewards through its playAWARDS platform and myVIP loyalty program.
Company Overview
PLAYSTUDIOS is a gaming company known for offering a variety of games including Jumbline 2, Mahjong, MGM Slots Live, myKONAMI Slots, myVEGAS Bingo, myVEGAS Blackjack, myVEGAS Slots, POP! Slots, Solitaire, Spider Solitaire, Sudoku, and Tetris. The company integrates real-world rewards through its playAWARDS platform and has a loyalty program called myVIP. PLAYSTUDIOS operates studios in various locations including Belgrade, Brainium, Las Vegas, Orion Remote Team, San Francisco, Tel Aviv, and Vietnam.
Game Portfolio
PLAYSTUDIOS offers a diverse portfolio of games catering to various interests. Notable titles include myVEGAS Slots, myKONAMI Slots, MGM Slots Live, POP! Slots, myVEGAS Bingo, and myVEGAS Blackjack. The company also offers classic puzzle games such as Tetris, Sudoku by Brainium, Solitaire by Brainium, Jumbline 2 by Brainium, and Mahjong by Brainium. Each game often includes unique features; for example, myVEGAS Slots offers the mySTRIP feature that integrates MGM Resorts properties into the game.
Real-World Rewards through playAWARDS
PLAYSTUDIOS distinguishes itself by providing real-world rewards through its playAWARDS platform. Players can earn rewards from prominent brands and properties, particularly through a partnership with MGM Resorts International. This collaboration allows players to gain benefits from iconic locations like Bellagio, MGM Grand, Mandalay Bay, and many others. The myVIP loyalty program further connects players with these real-world brands, enhancing the overall gaming experience.
Acquisitions and Expansion
To expand its gaming content and audience network, PLAYSTUDIOS has acquired multiple studios. Notably, the Israel-based Scene53 was acquired to bolster its real-time, multi-player mobile game offerings. The acquisition of Portland-based BRAINIUM has further enriched its game library with popular titles like Sudoku, Solitaire, and Jumbline 2. These strategic acquisitions have enabled PLAYSTUDIOS to broaden its market reach and diversify its game offerings.
Innovations with playBLOCKS
In a step to extend its leadership in the gaming industry, PLAYSTUDIOS has launched a blockchain division called playBLOCKS. This new branch aims to innovate the concept of 'rewarded play' by leveraging blockchain technology. The initiative reflects the company's commitment to staying at the forefront of gaming technology and offering unique value propositions to its player base. playBLOCKS is expected to introduce new ways for players to engage and earn rewards through their gaming experiences.