Aaron Elkins
About Aaron Elkins
Aaron Elkins serves as the Analytics Lead at PMG Digital Agency, where he has worked since 2017, focusing on data product creation and campaign performance optimization. He holds a Master of Arts in Medieval Archaeology from The University of Reading and a Bachelor of Arts in Anthropology from The University of Texas at Arlington.
Work at PMG
Aaron Elkins has served as the Analytics Lead at PMG Digital Agency since 2017. In this role, he collaborates closely with media and client managers to identify business opportunities for growth across various sectors. He oversees the creation of data products, including dashboards and data feeds, ensuring they meet client standards for success and usability. His responsibilities also include developing a testing and measurement framework aimed at optimizing campaign performance against media mix models.
Previous Experience
Before joining PMG, Aaron Elkins worked as a Marketing Analyst at FleetPride from 2014 to 2015. He also held the position of Campaign Selection Specialist at Michaels Stores, Inc. from 2015 to 2016. These roles contributed to his expertise in analytics and marketing strategies, further enhancing his capabilities in data-driven decision-making.
Education and Expertise
Aaron Elkins holds a Master of Arts in Medieval Archaeology from The University of Reading, which he completed from 2011 to 2012. He also earned a Bachelor of Arts in Anthropology from The University of Texas at Arlington, studying there from 2007 to 2010. His educational background provides a strong foundation for his analytical skills and understanding of complex data.
Data Integration and Reporting Skills
In his current role, Aaron Elkins writes and publishes SQL views that integrate data from various sources, including Paid Social, Paid Search, and Programmatic Display. This integration facilitates efficient reporting and dashboarding, allowing for better data visualization and insights for clients.