Abby Bollinger
About Abby Bollinger
Abby Bollinger is a Programmatic Media Senior Manager at PMG, specializing in programmatic advertising and media reconciliation. She holds a Bachelor's degree in Public Relations from The University of Texas at Austin and has experience in various marketing roles.
Work at PMG
Abby Bollinger has been employed at PMG as a Programmatic Media Senior Manager since 2017. In this role, she specializes in programmatic advertising, leveraging data and creativity to achieve business objectives. Her responsibilities include managing programmatic media campaigns and optimizing performance to drive results for clients. Based in Dallas, Texas, she has accumulated over seven years of experience in this position.
Education and Expertise
Abby Bollinger earned her Bachelor's degree in Public Relations from The University of Texas at Austin, where she studied from 2013 to 2017. Prior to that, she attended Collin College from 2012 to 2014. Her academic background has equipped her with a solid foundation in communication and media strategies, which she applies in her professional work, particularly in programmatic advertising.
Background
Before her current role at PMG, Abby Bollinger gained valuable experience through various internships. She worked as a Marketing Intern at Wick Marketing for four months in 2017 and contributed to marketing efforts at Texan by Nature for three months in 2016. Additionally, she served as a PR & Events Intern at Texas 4000 for Cancer for seven months in 2016. These roles provided her with hands-on experience in marketing and public relations.
Skills and Tools
Abby Bollinger possesses expertise in media tearsheet reconciliation and is proficient in utilizing social media management tools, including Facebook Business Manager and Sprout Social. Her skill set supports her work in programmatic advertising, enabling her to effectively manage campaigns and analyze performance metrics to enhance client outcomes.
Contributions to Content Creation
In addition to her media management skills, Abby Bollinger has contributed to writing and conducting research for blog pieces. This experience highlights her ability to create engaging content and support marketing initiatives through effective communication strategies.