Jenny Porter

Senior Director, Programmatic | Nike @ PMG

About Jenny Porter

Jenny Porter serves as the Senior Director of Programmatic at Nike, bringing extensive experience in media activation and programmatic advertising from her previous roles at Essence and Forum Communications Co.

Current Role at PMG

Jenny Porter serves as the Senior Director of Programmatic at PMG, focusing on Nike. She has held this position since 2023, contributing her expertise in programmatic media strategies in Minneapolis, MN.

Previous Experience at Essence

Prior to her current role, Jenny Porter worked at Essence in various capacities. She served as Media Activation Director - Programmatic from 2021 to 2022, and as Associate Display Activation Director - Programmatic from 2018 to 2021. Additionally, she held the position of VP, Media Activation for Target for a brief period in 2022. Her tenure at Essence spanned multiple roles, showcasing her progression in media activation.

Experience at Forum Communications Co.

Jenny Porter worked at Forum Communications Co. in several roles from 2012 to 2017. She began as a Sales Automation Specialist, then became the Advertising Operations Manager, and later served as Director of Programmatic and Ad Technology. Her experience at Forum Communications Co. contributed to her knowledge in programmatic advertising and technology.

Education and Academic Background

Jenny Porter studied at the University of Wisconsin-Madison, where she earned a Bachelor of Science degree in Journalism from 1993 to 1995. This educational background provided her with foundational skills in communication and media.

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