Julianne Manoogian
About Julianne Manoogian
Julianne Manoogian is a Senior Principal in Engagement Consulting at PMG Digital Agency, specializing in Loyalty and CRM. She has extensive experience in digital marketing and customer experience, having held leadership roles at companies such as ASICS Digital and Epsilon.
Current Role at PMG Digital Agency
Julianne Manoogian serves as Sr Principal in Engagement Consulting, specializing in Loyalty and CRM at PMG Digital Agency. She has been in this role since 2021, contributing to the agency's strategic initiatives in customer engagement and loyalty programs. Her responsibilities include developing actionable strategies that enhance customer experiences and drive loyalty.
Previous Experience at ASICS Digital
Julianne Manoogian held multiple roles at ASICS Digital, formerly known as Runkeeper. She worked as Director of Fitness Apps Marketing from 2019 to 2020, where she focused on marketing strategies for fitness applications. Following this, she served as Head of Global Loyalty Marketing from 2020 to 2021, where she managed loyalty initiatives on a global scale.
Background in Digital Customer Experience
Julianne Manoogian has extensive experience in digital customer experience. She worked at Epsilon as Sr. Director of Digital Customer Experience from 2017 to 2019 and as Director of Digital Customer Experience from 2013 to 2017. Her roles involved overseeing digital strategies that improved customer interactions and satisfaction.
Education and Qualifications
Julianne Manoogian studied at Bentley University, where she earned a Bachelor of Science degree in Marketing. This educational background has equipped her with the foundational knowledge and skills necessary for her roles in marketing and customer engagement.
Expertise in Digital Strategy and Innovation
Julianne Manoogian possesses expertise in channel growth and expansion, with a focus on emerging technologies and digital process improvement. She is recognized for her strategic approach to transforming digital processes and her commitment to customer outcomes. Her thought leadership skills enable her to translate complex strategies into actionable plans.