Lauren H.
About Lauren H.
Lauren H. is a Client Strategy Senior Lead at PMG, bringing extensive experience in marketing and communications across various industries. She has held multiple roles in organizations such as Vistra Corp., CallisonRTKL, and Blockbuster, and has a background in Public Relations and Italian from The University of Texas at Austin.
Current Role at PMG
Lauren H. serves as the Client Strategy Senior Lead at PMG, a position she has held since 2024. In this role, she focuses on developing client strategies that align with business objectives. Her responsibilities include overseeing client relationships and ensuring the successful execution of marketing initiatives.
Previous Experience at Vistra Corp
Lauren H. worked at Vistra Corp. in various marketing roles from 2017 to 2022. Initially, she served as a Marketing Associate in Retention for two years, followed by a position as Marketing Associate II in Digital Media for three years. During her tenure, she contributed to marketing strategies aimed at enhancing customer engagement and retention.
Background in Marketing and Communications
Lauren H. has extensive experience in marketing and communications, having held several positions across various organizations. She was a Senior Marketing Coordinator and Proposal Manager at CallisonRTKL from 2013 to 2017. Additionally, she worked as an Associate Director of Marketing and Communications at Southern Methodist University's Cox School of Business in 2012.
Educational Qualifications
Lauren H. studied at The University of Texas at Austin, where she earned a Bachelor of Science degree in Public Relations from 2004 to 2008. She also completed a course in Italian, focusing on composition and conversation, in 2006. Her educational background has equipped her with skills relevant to her marketing career.
Skills and Expertise
Lauren H. possesses a diverse skill set in marketing, including expertise in audience segmentation strategies, media relations, and social media content management. She has experience in planning and developing marketing materials, managing national advertising campaigns, and event planning. Her work spans multiple industries, including Higher Education, Professional Services, and Retail.