Laurie Gallien Miller
About Laurie Gallien Miller
Laurie Gallien Miller serves as the Head of Analytics and Data Science at PMG Digital Agency, where she focuses on data-driven decision making and innovative marketing strategies. With a strong background in analytics and team building, she has held various leadership roles across notable companies including Gap Inc. and SEPHORA.
Current Role at PMG Digital Agency
Laurie Gallien Miller serves as the Head of Analytics and Data Science at PMG Digital Agency since 2021. In this role, she focuses on advanced measurement, artificial intelligence, and empowering innovation. She combines her expertise in analytics with storytelling capabilities to enhance marketing strategies. Her leadership is characterized by a commitment to data-driven decision-making in the evolving digital landscape.
Previous Experience at PMG
Prior to her current position, Laurie held the role of Senior Director of Analytics at PMG Digital Agency from 2019 to 2021. During this time, she developed high-performing teams and implemented data-driven strategies that contributed to the agency's success. Her experience at PMG laid the groundwork for her current leadership role in analytics and data science.
Professional Background
Laurie's professional journey includes significant roles in various organizations. She worked at Gap Inc. in multiple capacities, including Senior Manager of Customer Strategy and Analytics from 2015 to 2017, and Manager of eCommerce Strategy and Business Development from 2013 to 2014. Additionally, she served as Director of Marketing Analytics at SEPHORA from 2017 to 2019. Her earlier experience includes a position as a Senior Consultant at Marakon from 2007 to 2011 and a Summer Associate role at Russell Reynolds Associates in 2012.
Education and Expertise
Laurie holds a Master of Business Administration (MBA) from Northwestern University's Kellogg School of Management, where she studied Marketing Strategy and Management and Organizations. She also earned a Bachelor of Science degree from Northwestern University, focusing on Psychology and Communication Studies. Her educational background supports her expertise in analytics, data science, and customer-led strategies.
Skills and Motivations
Laurie is motivated by the potential of the digital world and its impact on data-driven decision-making. She is passionate about leveraging customer-led strategies to foster innovation. Her skills include combining analytical problem-solving with storytelling, which enhances her ability to drive effective marketing strategies. Her focus on advanced measurement and AI reflects her commitment to empowering innovation in her field.