Olivia Greig
About Olivia Greig
Olivia Greig is an Influencer and Branded Content Supervisor at PMG Digital Agency, skilled in Adobe Creative Suite and advanced analytics tools. She has a diverse background in digital marketing and design, with experience at notable companies such as Free People, J.Crew, and Lilly Pulitzer.
Current Role at PMG Digital Agency
Olivia Greig serves as the Influencer & Branded Content Supervisor at PMG Digital Agency, a position she has held since 2020. In this role, she leads influencer and branded content strategy for major brands, including Ralph Lauren, Madewell, Athleta, and Shell/Pennzoil. Her responsibilities include managing and strategizing influencer campaigns and affiliate marketing efforts, contributing to new business acquisition specifically for the Influencer practice.
Previous Experience in Digital Marketing
Greig has extensive experience in digital marketing across various companies. She worked at Free People as the Manager of Digital Marketing from 2017 to 2020. Prior to that, she held positions at J.Crew, where she served as a Women's E-Commerce Merchandising Assistant from 2012 to 2014 and as a Digital Marketing Associate for J.Crew Factory from 2014 to 2016. Her background also includes a role as a Search & Digital Media Associate at Lilly Pulitzer from 2016 to 2017.
Internship Experience in Fashion Design
Olivia Greig gained valuable experience through various internships in the fashion industry. She interned at The Nat Nast Company as a Menswear Design Intern from 2007 to 2008 and at Nanette Lepore as an Apparel Design Intern in 2009. Additionally, she worked as a Fashion PR Intern at Alison Brod Public Relations in 2011. These roles provided her with foundational skills in design and marketing.
Education and Expertise in Fashion
Greig studied at Syracuse University, where she earned a Bachelor of Fine Arts in Fashion Design and Fashion & Beauty Communications from the S.I. Newhouse School of Public Communications, completing her degree from 2008 to 2012. She also attended Wilton High School from 2004 to 2008. Her education laid the groundwork for her expertise in managing influencer campaigns and utilizing advanced analytics tools such as Google Analytics and Adobe Omniture.
Skills in Content Creation and Design
Olivia Greig is skilled in Adobe Creative Suite, particularly Photoshop and InDesign, which she utilizes for content creation and design. Her proficiency in these tools supports her work in developing engaging branded content and influencer marketing strategies, enhancing her contributions to the digital marketing landscape.