Rachel Baldock
About Rachel Baldock
Rachel Baldock serves as the Client Strategy Senior Lead at PMG, where she has worked since 2023. With a background in digital marketing and strategy across various industries, she has held roles at notable organizations including Situation, Broadway Across America, and PMG.
Current Role at PMG
Rachel Baldock currently serves as Client Strategy Senior Lead at PMG, a position she has held since 2023. In this role, she is responsible for overseeing client strategy initiatives and leading efforts to optimize campaign performance across various channels. Her expertise in managing cross-channel budget allocation and campaign analysis contributes to the success of clients in diverse industries.
Previous Experience at PMG
Before her current role, Rachel Baldock worked at PMG as Client Strategy Lead from 2021 to 2023. During this time, she focused on developing and implementing strategic plans for clients, ensuring effective execution of marketing campaigns. Her work involved collaboration with different teams to achieve client objectives.
Career History in Digital Marketing
Rachel Baldock has a diverse background in digital marketing, having worked in various roles across multiple organizations. She served as Digital Account Executive at Situation from 2016 to 2019 and as Senior Manager of Digital Strategy at Broadway Across America from 2019 to 2021. Her experience spans managing campaigns for clients in retail, live entertainment, television, and travel.
Educational Background
Rachel Baldock earned her Bachelor of Arts (B.A.) with Honors from New York University, completing her studies from 2009 to 2013. Her education provided a strong foundation for her career in digital marketing and strategy, equipping her with the skills necessary to excel in her roles.
Internship Experience
Throughout her career, Rachel Baldock has gained valuable experience through various internships. She interned at AKA NYC as a Client Services Intern, Boneau/Bryan-Brown as a Press Intern, and Cincinnati Shakespeare Company as an Education, Development & Communications Intern. These roles contributed to her understanding of client services, communications, and digital strategy.