Shelina Taki
About Shelina Taki
Shelina Taki serves as the Head of Strategic Planning & Insights at PMG, bringing over 15 years of experience in transforming data into actionable insights across various industries. Her previous roles include leadership positions at PMG, Annalect, and THIRD EAR, where she worked with notable brands like TikTok for Business and Ralph Lauren.
Current Role at PMG
Shelina Taki serves as the Head of Strategic Planning & Insights at PMG, a position she has held since 2023. In this role, she focuses on leading strategic initiatives and insights that drive brand performance. Her extensive experience in transforming data into actionable insights supports PMG's mission to deliver innovative solutions for its clients.
Previous Experience at PMG
Shelina Taki previously worked at PMG as the Senior Director of Strategic Planning and Insights from 2021 to 2023. During her tenure, she contributed to the development of strategic frameworks that enhanced the agency's capabilities in delivering insights-driven marketing solutions. Prior to this, she served as the Director of Strategic Planning and Insights for 11 months in 2020.
Professional Background
Shelina Taki has over 15 years of experience in strategic planning and insights across various industries. Her career includes roles at notable organizations such as Annalect, Cashmere Agency, and Saatchi & Saatchi. She has held positions such as Associate Director of Strategic Insights at Annalect and Director of Strategic Intelligence at Cashmere Agency, where she developed strategies that informed client decisions.
Education and Qualifications
Shelina Taki studied at Boston University, where she attended the Questrom School of Business. She also completed coursework at UCLA Extension. Her educational background has equipped her with the knowledge and skills necessary to excel in strategic planning and insights.
Client Engagements and Specializations
Throughout her career, Shelina Taki has worked with a diverse roster of clients, including well-known brands such as Kohler, Madewell, and TikTok for Business. She specializes in designing and executing primary research initiatives, helping brands navigate cultural moments and effectively connect with their audiences.