Tina Mc Carthy
About Tina Mc Carthy
Tina McCarthy is the Managing Director at PMG in New York, specializing in relationship management, client growth, and revenue generation. She has extensive experience in integrated marketing and has worked with notable brands such as Procter & Gamble and Tory Burch.
Current Role at PMG
Tina McCarthy serves as the Managing Director at PMG in New York, a position she has held since 2022. In this role, she focuses on relationship management, client growth, and revenue generation. Her expertise in integrated marketing and brand strategy supports PMG's objectives in delivering effective marketing solutions to clients.
Previous Experience in Client Services
Before joining PMG, Tina McCarthy held various positions at Huge, where she advanced from Group Director of Client Services to Group Vice President of Client Services between 2015 and 2022. Her tenure at SHIFT Retail included roles as Group Account Director and VP, Head of Client Services, contributing to her extensive experience in managing client relationships and driving business growth.
Educational Background
Tina McCarthy has a diverse educational background. She studied at Bates College, where she earned her Bachelor's degree. Additionally, she completed Public Relations coursework at the NYU School of Professional Studies, enhancing her skills in communication and public relations.
Specialization in Marketing
Tina McCarthy specializes in various aspects of marketing, including integrated marketing, loyalty programs, brand strategy, commerce, performance media, and experiential marketing. Her broad skill set allows her to effectively address the needs of her clients and contribute to successful marketing campaigns.
Client Portfolio and Industry Impact
Throughout her career, Tina McCarthy has managed a client portfolio that includes prominent brands such as Procter & Gamble, Donna Karan, Tory Burch, Coach, Michael Kors, NARS Cosmetics, Kohls Department Store, and Casper. Her work with these brands demonstrates her ability to drive client success and enhance brand visibility in competitive markets.