Melissa Guillergan
About Melissa Guillergan
Melissa Guillergan serves as the Director of Brand at PocketPills, where she oversees brand strategy, marketing, advertising, and public relations. With extensive experience in various marketing roles, she has a strong entrepreneurial spirit and adopts a servant leadership approach to team management.
Current Role at PocketPills
Melissa Guillergan serves as the Director of Brand at PocketPills, a position she has held since 2021. In this role, she oversees the brand, marketing, advertising, and public relations for the PocketPills masterbrand. She manages a team of strategists, specialists, and creatives, ensuring cohesive brand messaging and strategy. Her responsibilities include leading marketing communications for B2B and corporate partner initiatives, which encompass materials and campaigns aimed at advisors, plan members, and plan sponsors.
Previous Experience in Marketing and Advertising
Prior to her current role, Melissa held several positions in marketing and advertising. She worked as an Account Executive at ELVIS for one year from 2011 to 2012. Following that, she spent five years at Cossette as an Account Director from 2012 to 2017. She then joined TELUS as a Senior Marketing Communications Manager from 2017 to 2021. Additionally, she was the President and Founder of Maid in Vancouver from 2013 to 2021, where she demonstrated her entrepreneurial spirit.
Education and Academic Background
Melissa studied at Simon Fraser University, where she focused on Marketing and Human Resources/Management Organizational Studies. She achieved a degree in Business, equipping her with foundational knowledge and skills applicable to her roles in brand management and marketing communications.
Leadership Style and Team Management
Melissa adopts a servant leadership approach in her management style. She emphasizes empathy and empowerment, focusing on supporting her team members to achieve their best work. This approach fosters a collaborative environment where innovative ideas can thrive, aligning with her goal of leveraging relationships with stakeholders and partners.
Achievements in Brand Campaigns
At PocketPills, Melissa successfully led the launch of the company's first integrated mass campaign across Canada. This campaign included components across television, digital platforms, and social media, showcasing her ability to manage multifaceted marketing initiatives that enhance brand visibility and engagement.