Ronda Marie Cepeda
About Ronda Marie Cepeda
Ronda Marie Cepeda serves as the Director of Auto Lending Sales at Point Predictive, where she focuses on enhancing lending confidence and efficiency. With over 20 years of experience in the automotive and data analytics sectors, she has held various roles in companies such as Nova Credit, AutoAlert, and Experian Automotive.
Current Role at Point Predictive
Ronda Marie Cepeda serves as the Director of Auto Lending Sales at Point Predictive, a position she has held since 2023. In this role, she focuses on helping lenders achieve greater lending confidence and speed through the company's solutions. Her expertise in the automotive lending sector allows her to drive sales initiatives and enhance client relationships effectively.
Previous Experience at Nova Credit
Before joining Point Predictive, Ronda worked at Nova Credit as a Strategic Auto Lending professional from 2022 to 2023. During her tenure in New York, she contributed to the development of strategies aimed at improving auto lending processes and enhancing overall lending confidence for financial institutions.
Background in the Automotive Industry
Ronda has over 20 years of experience in the automotive and data analytics industry. Her career includes significant roles such as Performance Manager at AutoAlert in 2017 and Senior Auto Strategy Consultant at Experian Automotive from 2018 to 2022. These positions allowed her to develop a deep understanding of credit, fraud prevention, and market analysis.
Educational Background
Ronda studied at Yakima Valley College, where she achieved an Associate of Arts degree in General Studies from 1989 to 1991. This educational foundation has supported her extensive career in the automotive and data analytics sectors.
Specializations and Skills
Ronda specializes in various areas including credit and fraud management, marketing, market analysis, SEO, SMO, negotiations, and management. Her passion for leveraging technology and data aims to simplify loan processes and enhance lending efficiency, making her a valuable asset in the automotive lending landscape.