Kathrin Schneider

Senior Vice President Of Global Sales @ Poka

About Kathrin Schneider

Kathrin Schneider serves as the Senior Vice President of Global Sales at Poka Inc., bringing extensive experience in sales leadership across various sectors. She has held key positions at companies such as MicroStrategy, IFS, and SAP, demonstrating a strong focus on customer-centric strategies and team development.

Work at Poka

Kathrin Schneider currently holds the position of Senior Vice President of Global Sales at Poka Inc. She has been in this role since 2023, contributing to the company's sales strategy and customer engagement initiatives. Her responsibilities include overseeing global sales operations and driving revenue growth through effective leadership and strategic planning.

Previous Experience in Sales Leadership

Prior to her role at Poka, Kathrin Schneider accumulated extensive experience in sales leadership across various organizations. She served as the Enterprise Sales Director at MicroStrategy from 2016 to 2018 in London and again from 2018 to 2020 in Austin, Texas. Additionally, she was the Vice President of Sales Americas at IFS from 2020 to 2023, and held the position of Sales Director at Marketwired from 2011 to 2013 in Austin. Her tenure at Sprinklr as Sales Leader from 2012 to 2015 further solidified her expertise in sales management.

Education and Expertise

Kathrin Schneider studied Business Administration and Management at Universität Hamburg for one year in 2001. She also earned a Bachelor of Arts in Psychology from The University of Texas at Austin, where she studied from 1997 to 2001. Her educational background supports her capabilities in evaluating commercial organizations and improving processes, metrics, and goals.

Sales Strategy and Leadership Style

Kathrin Schneider is recognized for her collaborative leadership style, which emphasizes a customer-centric work ethic. She is adept at leading, developing, and coaching sales teams to execute sales strategies effectively. Her notable history includes spearheading strategic growth through new customer acquisition and existing customer retention and expansion, showcasing her ability to drive sales success.

Industry Experience

Kathrin Schneider possesses extensive experience in both B2C and B2B sectors across multiple industry verticals. This diverse background equips her with a comprehensive understanding of market dynamics and customer needs, enabling her to tailor sales approaches effectively and foster long-term client relationships.

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