Andrew Elder
About Andrew Elder
Andrew Elder serves as the Head of Brand at Policy Expert, where he has worked since 2020. He has extensive experience in marketing, having previously held leadership roles at Birds Eye and Premier Foods.
Work at Policy Expert
Andrew Elder has been serving as the Head of Brand at Policy Expert since 2020. In this role, he is responsible for overseeing brand strategy and execution, ensuring alignment with the company's overall marketing objectives. His leadership contributes to the development of brand initiatives that enhance customer engagement and drive growth.
Education and Expertise
Andrew Elder studied Geography at The University of Manchester from 1989 to 1992, where he achieved a First-Class degree. His educational background provides a foundation for his analytical skills and understanding of market dynamics, which he applies in his professional roles within the marketing sector.
Background in Marketing
Prior to his current position, Andrew Elder worked at Birds Eye UK & IE from 2013 to 2020, where he held the position of Head of Marketing for Plant-Based Foods and European Marketing Capability Lead. He was promoted to European Country Marketing Director, overseeing the £146 million Birds Eye Poultry portfolio. Earlier in his career, he was the Strategic Innovation Controller at Premier Foods from 2006 to 2010, where he established a new marketing capability culture for 150 marketers across Europe.
Management of Marketing Budgets
In his role as Head of Brand, Andrew managed a £15 million Above-The-Line (ATL) budget while leading a cross-functional team of eight. This experience highlights his capability in budget management and team leadership, essential for executing successful marketing campaigns.