Nicki Charles
About Nicki Charles
Nicki Charles serves as the Chief Marketing & Retail Officer at Policy Expert, bringing over 20 years of experience in marketing and strategy across various roles in the financial services sector.
Current Role at Policy Expert
Nicki Charles serves as the Chief Marketing & Retail Officer at Policy Expert, a position she has held since 2024. In this role, she is responsible for overseeing marketing strategies and retail operations, contributing to the company's growth and customer engagement initiatives. Her extensive background in marketing and retail positions her to drive impactful changes within the organization.
Previous Experience at Positive Momentum
Before joining Policy Expert, Nicki Charles worked at Positive Momentum, a Certified B Corp®, as a Partner from 2023 to 2024. During her tenure, she contributed to the company's mission of driving positive change through marketing strategies and initiatives, leveraging her expertise in the field.
Experience at Aviva
Nicki Charles held multiple roles at Aviva, including Chief Marketing Officer for General Insurance from 2020 to 2022 and Retail Managing Director from 2020 to 2021. In these positions, she played a significant role in group-wide transformations, focusing on enhancing organizational designs, systems, and procedures to improve performance.
Background in Marketing and Strategy
With over 20 years of experience in marketing, strategy, commercial, and transformation roles, Nicki Charles has developed a robust skill set that includes expertise in digital marketing and customer relations. Her career spans various leadership positions in notable companies, where she has been instrumental in shaping marketing strategies and driving business growth.
Career Progression in Financial Services
Nicki Charles has held several key positions in the financial services sector, including roles at RBS Insurance and LV=. She served as Head of Customer Relations at RBS Insurance and held various marketing roles at LV=, including Head of Digital Marketing and Senior Business Development Manager. Her extensive experience in these roles has equipped her with a deep understanding of customer engagement and digital strategies.