Bob Knauf
About Bob Knauf
Bob Knauf is a Senior Product Marketing Manager with extensive experience in product marketing and communications strategies. He has held various roles at Poly and previously at Polycom and Lifesize, contributing to significant sales improvements and overseeing global marketing initiatives.
Work at Poly
Bob Knauf has been serving as a Senior Product Marketing Manager at Poly since 2017. In this role, he leads a global product marketing team focused on the company's premier video solutions, which have selling prices ranging from $1,900 to over $500,000. His responsibilities include overseeing the development of go-to-market materials, such as web design, social media content, brochures, multimedia, training documents, and analyst information.
Previous Experience at Polycom
Bob Knauf has extensive experience at Polycom, where he held multiple roles over a span of 15 years. He began as a Human Factors Engineer from 2001 to 2003, then transitioned to a Field Sales Engineer from 1996 to 1998. He served as Director of Information Architecture from 1998 to 2001 and later as Senior Product Marketing Manager from 2005 to 2014. Additionally, he worked as Senior Manager of Interactive Marketing from 2014 to 2017, contributing to various marketing and sales initiatives.
Career at Lifesize
Before his tenure at Polycom, Bob Knauf worked at Lifesize as a Product Marketing Manager from 2003 to 2005. During this time, he was responsible for creating and implementing marketing, sales, and communications strategies for all products and initiatives, enhancing the company's market presence.
Education and Expertise
Bob Knauf earned a Bachelor of Science degree in Speech Communications from Southern Illinois University, Carbondale, where he studied from 1987 to 1991. His educational background supports his expertise in product marketing and communication strategies, which he has applied throughout his career in various roles within the technology sector.
Achievements in Product Marketing
In his role as Senior Product Marketing Manager, Bob Knauf achieved a significant improvement in sales, with a reported increase of 125% on some of the most challenging products. His strategic approach to marketing and product management has contributed to the success of various initiatives within the organizations he has worked for.