Kristin De Loach
About Kristin De Loach
Kristin De Loach serves as the Sr. Director of Growth at Kimball International and has extensive experience in eCommerce and digital marketing across various companies. Her career includes leadership roles at Newell Brands, Spanx, and Kimberly-Clark, where she specialized in team development and financial management.
Current Role at Poppin
Kristin De Loach serves as the Senior Director of Growth at Poppin, a subsidiary of Kimball International, since 2021. In this role, she focuses on driving growth initiatives and enhancing the company's market presence. Her responsibilities include overseeing strategic planning and execution within the eCommerce and digital marketing sectors.
Previous Experience in eCommerce and Digital Marketing
Prior to her current position, Kristin held several significant roles in eCommerce and digital marketing. She worked at Newell Brands as the Senior Manager of eCommerce & Digital Marketing from 2012 to 2013. She also served as the Director of eCommerce at Spanx from 2019 to 2020, and as the Global Director of eCommerce & Omnichannel Integration at Kimberly-Clark Professional from 2016 to 2018.
Background in Consumer Packaged Goods
Kristin has extensive experience in the consumer packaged goods (CPG) industry, with a proven track record in both business-to-consumer and business-to-business markets. Her roles across various companies have equipped her with a deep understanding of market dynamics and consumer behavior, enabling her to effectively lead teams and manage financial operations.
Education and Academic Qualifications
Kristin De Loach earned her Bachelor of Arts (BA) degree from Bloomsburg University. Her educational background has provided her with a foundation in business principles that she has applied throughout her career in various marketing and eCommerce roles.
Specialization in Team Development and Strategy
Kristin specializes in high-performing team development and P&L ownership. She demonstrates a strong ability to lead teams and manage the financial aspects of business operations. Her diverse skill set includes strategy development and business planning, particularly in the eCommerce and digital marketing sectors.