Popular Pays
Popular Pays, headquartered in Chicago, IL, offers a platform for content creation and influencer marketing, serving various industries with a community of over 100,000 creators and influencers.
Services
Popular Pays offers a comprehensive platform for content creation and influencer marketing. The platform centralizes all aspects of working with influencers and content creators, making it easier for brands to manage their marketing campaigns. Key features include Discover, which helps brands find and vet influencers and creators; Manage, for managing relationships; Threads, for communication and collaboration; Campaigns, for large-scale collaborations; Content Library powered by Google Vision, for content management; and Report & Analyze, for tracking and measuring campaign performance.
Company Overview
Founded in the W15 Y-Combinator batch, Popular Pays is a marketing platform headquartered in Chicago, Illinois. The company operates primarily within the B2B sector, offering solutions for content creation and influencer marketing. Serving various industries including food and beverage, beauty, and fashion, Popular Pays supports content creation across multiple platforms such as Facebook, Instagram, TikTok, YouTube, Twitter, Pinterest, Snapchat, and Amazon.
Partnerships
Popular Pays has established several key partnerships to enhance its offerings. The platform collaborates with TikTok Creator Marketplace, Meta Business Partner, Pinterest, Amazon Ads, Influencer Marketing Hub, and G2. These partnerships allow Popular Pays to provide a robust and versatile influencer marketing platform, efficiently connecting brands with a wide range of influencers and content creators.
Community
Popular Pays boasts a vibrant community of over 100,000 opt-in content creators and influencers. This expansive network enables brands to connect with a diverse array of individuals for their marketing campaigns. Whether for small-scale or large-scale initiatives, Popular Pays' community is a rich resource for sourcing and collaborating with talent across different platforms.
Resources
Popular Pays provides a variety of resources to assist brands and creators in maximizing their marketing efforts. These resources include blogs, case studies, product updates, and partner information. By offering these materials, Popular Pays ensures that users are well-informed about best practices, new features, and successful campaigns, thereby enhancing the effectiveness of their marketing strategies.