Erica Smith
About Erica Smith
Erica Smith is an Account Manager at Porter Novelli, where she has worked since 2018. She has a background in advertising and Spanish from The University of Georgia and has experience in various roles within public relations and communications.
Work at Porter Novelli
Erica Smith has been serving as an Account Manager at Porter Novelli since 2018. In this role, she focuses on managing client accounts and developing strategic communication plans. Her work involves collaborating with clients to enhance their brand visibility and engagement through various marketing strategies. Erica's experience in integrated marketing and media relations contributes to her effectiveness in this position.
Previous Experience at MSLGROUP
Erica Smith worked at MSLGROUP in two capacities. She served as an Account Executive from 2013 to 2015, where she developed skills in client management and communication strategies. In 2015, she briefly held the position of Senior Account Executive for two months. These roles provided her with foundational experience in public relations and account management.
Education and Expertise
Erica Smith studied at The University of Georgia, where she earned degrees in Advertising and Spanish. Her educational background equips her with a strong understanding of marketing principles and cross-cultural communication. Erica has developed expertise in media relations, crisis management, influencer campaigns, integrated marketing, content creation, and social media management.
Community Involvement
Erica is actively involved with The BW Factor, a community initiative focused on supporting corporate mid-level women of color in their career advancement. This involvement reflects her commitment to fostering diversity and inclusion within the workplace and empowering women in their professional journeys.
Career Background
Before her current role, Erica held the position of Corporate Communications and PR Manager at Delta Vacations from 2016 to 2018. She also gained early experience as a public affairs intern in waste management in 2008. Additionally, Erica spent nine months traveling and living abroad, which contributed to her personal growth and broadened her perspectives.