Esteban Luján
About Esteban Luján
Esteban Luján is an Analytics Executive at Porter Novelli in Ciudad de México, with a background in communication and media studies. He has experience in content creation across various industries and holds certifications in project management and fitness training.
Work at Porter Novelli
Esteban Luján has been serving as an Analytics Executive at Porter Novelli since 2021. In this role, he focuses on leveraging data analytics to inform strategic decisions and enhance client outcomes. His work involves analyzing market trends and consumer behavior to develop effective communication strategies. Based in Ciudad de México, México, he contributes to the agency's mission of delivering impactful public relations and marketing solutions.
Education and Expertise
Esteban Luján studied at Facultad de Estudios Superiores Acatlán, where he earned a Licenciatura in Estudios sobre comunicación y medios from 2008 to 2013. He further expanded his knowledge by completing a certification in Gestión de proyectos through Coursera in 2024. His educational background equips him with a solid foundation in communication and project management, which he applies in his professional endeavors.
Professional Background
Before joining Porter Novelli, Esteban Luján worked as a Redactor at Especialistas en Medios S.A. De C.V. from 2016 to 2017. He also held the position of Encargado de planta at Vips Xalapa from 2015 to 2016. These roles provided him with diverse experiences in content creation and management, contributing to his skill set in analytics and storytelling.
Skills and Specializations
Esteban possesses a wide range of skills in SEO and storytelling, which enhance digital content strategies. His expertise extends to creating branded content across various industries, including pop culture, entertainment, technology, and lifestyle. Additionally, he has a comprehensive understanding of the financial and fashion industries through his content creation efforts.
Certifications and Training
Esteban is a certified fitness trainer, demonstrating his commitment to health and wellness. His certification complements his professional skills, allowing him to integrate wellness concepts into his work. This diverse training supports his holistic approach to analytics and content strategy.