Hannalea Resnik
About Hannalea Resnik
Hannalea Resnik is an Account Supervisor at Porter Novelli, specializing in public relations and brand marketing. She has extensive experience in coordinating influencer partnerships and executing events, with a background in various roles within the company and internships in advertising and marketing.
Current Role at Porter Novelli
Hannalea Resnik currently holds the position of Account Supervisor at Porter Novelli, where she has been employed since 2023. In this role, she is responsible for overseeing client accounts and managing public relations strategies. Her work includes coordinating social media influencer partnerships and planning influencer events to enhance brand engagement. Resnik's experience within the company has allowed her to develop a strong understanding of client needs and industry trends.
Previous Experience at Porter Novelli
Hannalea Resnik has held multiple positions at Porter Novelli prior to her current role. She served as an Account Coordinator from 2019 to 2020, followed by a year as an Assistant Account Executive from 2020 to 2021. She advanced to the position of Account Executive from 2021 to 2022. Her tenure at Porter Novelli has equipped her with extensive knowledge in public relations and account management.
Internship and Early Career
Resnik began her career with internships that provided foundational experience in marketing and communications. In 2018, she worked as a Consumer and Brand Marketing Intern at Burson-Marsteller for two months and as a Social Media Intern at bpg advertising for three months. These roles allowed her to gain insights into brand strategy and social media management.
Education and Academic Background
Hannalea Resnik earned her Bachelor's degree in Advertising from Boston University, where she studied from 2015 to 2019. Prior to that, she completed her high school education at Winchester Thurston School from 2011 to 2015. Her academic background has provided her with a solid foundation in marketing principles and communication strategies.
Specializations and Skills
Resnik specializes in securing media coverage on sustainability, trends, and product/ingredient innovation for both B2B and consumer public relations campaigns. She is skilled in transforming technical research and data into client assets and resources, ensuring compliance with regulated content approvals. Additionally, she executes both virtual and in-person event exhibitions and activations aimed at reaching industry and consumer audiences.