Lisa Unsworth
About Lisa Unsworth
Lisa Unsworth serves as the Managing Director at Porter Novelli in Boston, MA, where she has worked since 2019. She has a strong background in innovative marketing programs focused on public health, notably developing the impactful 'truth' campaign against youth smoking.
Work at Porter Novelli
Lisa Unsworth has served as the Managing Director at Porter Novelli since 2019. Based in Boston, MA, she has been instrumental in leading the agency's strategic initiatives and innovative marketing programs. Her focus includes addressing public health issues and implementing effective communication strategies. Under her leadership, Porter Novelli has developed campaigns that resonate with diverse audiences, particularly in the realm of public health.
Previous Experience at Arnold Worldwide
Lisa Unsworth worked at Arnold Worldwide in various capacities from 1998 to 2019. Initially, she served as Executive Vice President, Group Director from 1998 to 2002. She then transitioned to Managing Director, a role she held from 2004 to 2019. During her tenure, she contributed significantly to the agency's growth and success, particularly in creating impactful marketing programs.
Education and Expertise
Lisa Unsworth holds a Bachelor of Science degree in Telecommunications Management from Syracuse University, S.I. Newhouse School, which she completed from 1980 to 1984. Additionally, she attended Harvard Business School, where she completed the Program for Management Development in 1995. Her expertise lies in developing innovative marketing strategies that address public health issues, particularly in reducing youth smoking.
Achievements in Public Health Campaigns
Lisa Unsworth is recognized for her role in developing the 'truth' campaign, which aimed to reduce youth smoking in the United States. This campaign has been acknowledged as one of the top ten advertising campaigns of the 21st Century due to its significant impact. She has also led initiatives to promote public health and help smokers quit, demonstrating her commitment to addressing health-related issues through marketing.
Leadership in the Marketing Industry
Throughout her career, Lisa Unsworth has demonstrated leadership in the marketing industry, particularly in promoting diversity and addressing gender bias. She served as President of The Ad Club from 2002 to 2004, where she led initiatives aimed at driving greater diversity within the marketing sector. Her efforts have contributed to fostering an inclusive environment in advertising.