Mark Avera
About Mark Avera
Mark Avera is a Senior Vice President at Porter Novelli, where he has worked since 2016, specializing in crisis communications and issue management. He leads teams in integrated PR campaigns and has a strong background in social analytics and content strategy.
Work at Porter Novelli
Mark Avera has been with Porter Novelli since 2009, initially serving as Social Media Manager until 2016. In this role, he focused on leveraging social media strategies to enhance client engagement. In 2016, he transitioned to the position of Vice President, where he continued to develop his expertise in crisis communications and issue management. In 2021, he was promoted to Senior Vice President, where he leads multi-functional teams in executing integrated public relations and communications campaigns for multinational tech and innovation firms.
Education and Expertise
Mark Avera holds a Bachelor of Arts (BA) degree in Political Science and Classics from Emory University. His educational background supports his specialization in crisis communications and issue management. He utilizes data-driven insights through social analytics and listening programs to inform editorial strategies. His academic foundation and professional experience enable him to provide strategic guidance during high-stakes situations.
Background
Mark Avera has extensive experience in public relations, particularly in the tech and innovation sectors. He has worked at Porter Novelli for over a decade, contributing to various roles that have shaped his career. His work has involved developing and implementing public relations and content marketing programs tailored for Fortune 50 companies, showcasing his ability to handle complex communication needs.
Achievements in Public Relations
Throughout his career, Mark Avera has led initiatives that focus on integrated PR and communications campaigns. He has developed programs specifically designed for Fortune 50 companies, demonstrating his capability in managing high-profile client relationships. Additionally, he regularly participates in presentations and speaking engagements, sharing his insights on social and digital content strategy, which further establishes his authority in the field.