Martha Elena Mendoza
About Martha Elena Mendoza
Martha Elena Mendoza is a Senior Content Manager at Porter Novelli, where she has worked since 2015. She specializes in developing digital content strategies for various brands and has a strong focus on empowering young women through her work.
Work at Porter Novelli
Martha Elena Mendoza has been serving as a Senior Content Manager at Porter Novelli since 2015. In this role, she develops and implements digital content strategies that cater to a diverse range of clients, including startups and international brands. Her focus includes creating emotional, hard sell, and technical content that resonates with target audiences. Her work has contributed to the growth of the agency's digital presence and engagement.
Previous Experience at Havas Media México
Before her tenure at Porter Novelli, Martha worked at Havas Media México as an Ejecutiva de cuenta Jr. from 2013 to 2014. During this one-year period, she gained experience in account management, which laid the foundation for her future roles in content management and strategy.
Background in Education
Martha studied Ciencias de la Comunicación at the National Autonomous University of Mexico (UNAM), where she earned her Licenciatura from 2008 to 2012. This educational background provided her with a solid foundation in communication principles, which she applies in her professional endeavors.
Content Management at Wunderman
Martha worked as a Content Manager at Wunderman from 2014 to 2015 for a duration of 10 months. In this position, she was responsible for overseeing content creation and strategy, further enhancing her expertise in the field of digital content management.
Achievements in Digital Engagement
Martha has been instrumental in developing a digital platform focused on social, political, and cultural topics aimed at empowering young women. Her efforts have led to significant engagement, including achieving over 70,000 followers on Instagram with an organic growth rate of around 10%. Additionally, she has contributed to a podcast platform that has garnered more than 7,000 subscribers.