Melissa Arnold
About Melissa Arnold
Melissa Arnold serves as Vice President at Porter Novelli, where she has worked since 2017, focusing on fostering growth and collaboration within teams. With extensive experience in executing product and campaign launches, she has held various roles at the company and previously worked with notable consumer brands.
Work at Porter Novelli
Melissa Arnold has been with Porter Novelli since 2011, holding various roles that demonstrate her expertise in public relations. She currently serves as Vice President, a position she has held since 2017. In this role, she focuses on fostering an environment that promotes growth and collaboration among team members. Prior to becoming Vice President, she worked as an Account Manager from 2015 and as an Account Supervisor from 2012 to 2015. Her career at Porter Novelli reflects her commitment to enhancing brand equity through effective product and campaign launches.
Education and Expertise
Melissa Arnold earned her Bachelor of Arts in Communications from Wilfrid Laurier University, completing her studies from 2002 to 2006. She furthered her education by obtaining a Postgraduate Certificate in Public Relations from Humber College, which she attended from 2006 to 2007. Her educational background provides a strong foundation for her extensive experience in public relations, particularly in executing product launches and providing strategic counsel.
Background in Public Relations
Before joining Porter Novelli, Melissa Arnold gained valuable experience in public relations at several organizations. She worked as a Senior Consultant at Strategic Objectives from 2010 to 2011 and as an Account Executive at Building Blocks Communications Inc. from 2007 to 2010. These roles contributed to her development in the industry and equipped her with the skills necessary for her current leadership position.
Client Portfolio and Brand Experience
Throughout her career, Melissa Arnold has worked with a diverse range of consumer brands. Her portfolio includes well-known names such as Tide, Gain, Ivory Snow, Downy, Cascade, Head & Shoulders, Duracell, Alberto Culver, and The Body Shop. This experience highlights her ability to manage and enhance brand equity through strategic public relations efforts.