Sandra Sokoloff
About Sandra Sokoloff
Sandra Sokoloff serves as the Senior Vice President at Porter Novelli, where she has worked since 2005. She leads the media training function and collaborates with the Digital team to develop media strategies for clients.
Work at Porter Novelli
Sandra Sokoloff has been serving as Senior Vice President at Porter Novelli since 2005, accumulating 19 years of experience in this role. She developed and oversees the media training function, which has become a crucial aspect of the company's service offerings. In her position, she collaborates with the Digital team to design comprehensive media strategies and campaigns tailored for both current and prospective clients. Additionally, she acts as a senior media counselor, providing expert guidance to account teams throughout the Porter Novelli network.
Education and Expertise
Sandra Sokoloff studied at Rutgers University from 1976 to 1980, where she completed a four-year program. Her educational background has equipped her with the knowledge and skills necessary for her extensive career in media training and strategy development. Her expertise in media counseling and campaign management is reflected in her work at Porter Novelli.
Background
Sandra Sokoloff has built a career in media training and strategic communication, contributing significantly to the field. Since joining Porter Novelli in 2005, she has focused on enhancing media practices within the organization. Her role involves the creation of standardized media tools and practices aimed at improving the efficiency and effectiveness of media campaigns.
Achievements in Media Training
In her role at Porter Novelli, Sandra Sokoloff has established the media training function as a key component of the company's offerings. She has devised standardized media tools and practices that have improved the overall effectiveness of media campaigns. Her work has positioned Porter Novelli as a leader in providing comprehensive media strategies to clients.