Sasha Martin
About Sasha Martin
Sasha Martin is the Director of Brand Purpose at Porter Novelli, where she develops integrated campaigns and provides strategic counsel to clients. With over 20 years of experience in public relations and brand management, she has worked with various agencies and has a strong background in creative news generation.
Work at Porter Novelli
Sasha Martin has been serving as the Director of Brand Purpose at Porter Novelli since 2021. In this role, she focuses on developing integrated campaigns that resonate on both global and local levels. She provides strategic counsel to clients across the EMEA region and local markets. Martin manages budgets for brand campaigns, ensuring effective allocation of resources to maximize impact. Her tenure at Porter Novelli follows her previous position as Freelance Associate Director from 2018 to 2021, where she also contributed to various brand initiatives.
Education and Expertise
Sasha Martin studied at Sheffield High School and later attended Derby University, where she earned a BA in Business Studies with a 2:1 classification from 1991 to 1995. Her educational background complements her extensive professional experience, which spans over 20 years. Martin specializes in launching new products and initiatives, focusing on building brand presence in competitive markets. Her expertise in creative news generation and managing press office functions further enhances her strategic capabilities.
Professional Background
Sasha Martin has a diverse professional background, having worked with several prominent organizations. Prior to her current role at Porter Novelli, she held various positions, including Freelance Associate Director at H+K Strategies UK for six months in 2017, and Account Manager - Senior Account Director at Ketchum from 2002 to 2009. She also served as a Freelance Inhouse PR Manager at Royal Caribbean Cruises Ltd. and as a Freelance Senior Account Director at Golley Slater. This varied experience has equipped her with a robust understanding of brand management and client relations.
Achievements in Brand Management
Throughout her career, Sasha Martin has managed global and local budgets for brand campaigns, demonstrating her capability in financial oversight and strategic planning. She has worked with Blue Chip clients on large consumer brands, showcasing her ability to navigate complex market dynamics. Her focus on creative news generation and large press office functions has contributed to successful brand initiatives. Martin's experience in launching new products further highlights her role in enhancing brand visibility and market competitiveness.