Ted Sabarese
About Ted Sabarese
Ted Sabarese is an experienced executive in brand development and marketing, currently serving as EVP and Executive Creative Director at Porter Novelli. He has a notable history of leadership roles in various companies, including Chobani and Marina Maher Communications, where he has driven significant growth and innovative marketing strategies.
Current Role at Porter Novelli
Ted Sabarese currently serves as the Executive Vice President and Executive Creative Director at Porter Novelli, focusing on brand development, marketing, and business development. He has been in this role since 2022, contributing to the agency's strategic direction and creative output. In addition, he leads the Strategic Services function, where he has achieved a 92% employee retention rate while managing a team of 75 professionals. His leadership has transformed the agency's approach to integrated, multi-disciplinary team structures, resulting in a 22% organic growth.
Previous Experience at Chobani
Ted Sabarese worked at Chobani in various roles, including Digital Creative Director and Director of Experiential Marketing. During his tenure in 2013, he led initiatives in social media and digital experience for three months. He then returned to Chobani from 2013 to 2014, where he built and led the experiential marketing function. His efforts resulted in significant brand engagement, surpassing traditional advertising metrics at a reduced cost. One notable campaign included unleashing a life-sized, realistic animatronic grizzly bear on the streets of New York City.
Tenure at Marina Maher Communications
Ted Sabarese served as the Executive Vice President and Executive Creative Director at Marina Maher Communications from 2016 to 2021. In this role, he engineered a shift toward culturally relevant content and immersive experiences, leading to a 35% increase in client programming and a 20% boost in client satisfaction. His campaigns were recognized at prestigious events, including being shortlisted at Cannes, and he played a key role in positioning the agency as PRovoke Media's Agency of the Decade.
Educational Background
Ted Sabarese holds a Bachelor of Arts degree in English from Lehigh University. He furthered his education with a Master of Arts program in English at The University of Alabama. Additionally, he studied photography at New School University and pursued continuing education in advertising at the School of Visual Arts. This diverse educational background supports his creative and strategic capabilities in the marketing and brand development sectors.