Viktoriia Parubets
About Viktoriia Parubets
Viktoriia Parubets is an Account Supervisor at Porter Novelli, specializing in public relations for lifestyle and luxury hospitality companies. She has a background in journalism and marketing communications, with previous roles at FSHN Magazine and KWT Global.
Work at Porter Novelli
Viktoriia Parubets serves as an Account Supervisor at Porter Novelli, a position she has held since 2023. In this role, she specializes in public relations for lifestyle and luxury hospitality companies. Her responsibilities include developing strategic brand campaigns and partnerships, as well as coordinating and hosting press trips for clients. Viktoriia's experience in the field allows her to effectively manage client relationships and deliver impactful public relations strategies.
Previous Experience in Public Relations
Before joining Porter Novelli, Viktoriia Parubets worked at KWT Global as a Senior Account Executive from 2021 to 2023. In this role, she gained valuable experience in public relations, focusing on client management and campaign execution. Prior to that, she was an Assistant Editor and Journalist at FSHN Magazine from 2014 to 2015, where she contributed to content creation and editorial processes in San Francisco, CA.
Education and Expertise
Viktoriia Parubets has a solid educational background in communications and journalism. She studied at the Fashion Institute of Technology, where she earned an Associate’s Degree in Advertising/Marketing Communications from 2015 to 2016 and a Bachelor’s Degree in the same field from 2016 to 2017. Additionally, she attended City College of San Francisco, where she studied Political Science and Government alongside Journalism from 2013 to 2015. Her education has equipped her with skills in quantitative and qualitative reporting for PR campaigns.
Skills in Public Relations
Viktoriia Parubets possesses a range of skills relevant to public relations. She is proficient in drafting website, email, and social media copy for clients, ensuring effective communication across various platforms. Her expertise also includes coordinating and hosting press trips, which are essential for building media relationships and enhancing brand visibility. Viktoriia's ability to develop strategic brand campaigns and partnerships further underscores her capabilities in the public relations sector.