Postie
Postie offers direct mail marketing services with digital integration, utilizing machine learning for targeted campaigns and real-time tracking of return on ad spend.
Direct Mail Marketing Services
Postie offers direct mail marketing services that integrate advanced digital capabilities. The services provided include prospecting, retargeting, and CRM reengagement. By leveraging machine learning, Postie creates lookalike models and custom algorithms to help target customers more effectively. Additionally, the platform simplifies the execution of direct mail campaigns, allowing clients to deploy campaigns with the click of a button.
Machine Learning Integration
Postie utilizes machine learning technology to enhance its direct mail marketing services. This includes the creation of lookalike models and custom algorithms to improve customer targeting. These advancements enable clients to achieve better engagement rates and reach a wider audience. Clients benefit from real-time tracking of return on ad spend (ROAS), making the campaign management more efficient and data-driven.
CRM Reengagement Services
Postie provides CRM reengagement services by segmenting first-party CRM data to personalize direct mail campaigns. This service is designed to help businesses reengage with existing customers more effectively, boosting customer retention and loyalty. By converting first-party data into actionable insights, Postie's platform supports targeted marketing efforts that aim to maximize return on investment.
Programmatic Triggers for Website Retargeting
Postie enables programmatic triggers for website retargeting, converting site visits into direct mail opportunities. This means that when a visitor browses a client's website, Postie's system can automatically trigger a corresponding direct mail campaign to reengage the visitor. This service helps in bridging the gap between digital and physical marketing channels, ensuring that potential customers are targeted across multiple touchpoints.
Company Headquarters
Postie is headquartered at 3616 Far West Blvd, STE 117 #103, Austin, TX 78731. The central location supports its operations as a leading provider of integrated direct mail marketing services. From this location, Postie coordinates its activities and continues to innovate within the direct mail marketing sector.