Amber Castillo
About Amber Castillo
Amber Castillo is a Senior Retail Media Strategist specializing in search at Power Digital Marketing, where she has worked since 2024. She has a diverse background in retail media, marketing, and event planning, with previous roles at Logical Position, Grey Matters Neurofeedback, and Santa Clara University.
Current Role at Power Digital Marketing
Amber Castillo serves as a Senior Retail Media Strategist, Search at Power Digital Marketing. She has been in this role since 2024, contributing her expertise in retail media strategy. Her responsibilities include developing and implementing search strategies to enhance client visibility and performance in the retail sector.
Previous Experience at Logical Position
Amber Castillo worked at Logical Position from 2021 to 2023, initially as a Retail Media Account Manager and later as a Senior Retail Media Account Manager & Creative Service Ambassador. During her tenure, she managed client accounts and provided creative solutions to optimize retail media campaigns.
Background in Event Planning and Marketing
Amber Castillo has a background in event planning and marketing, having served as an Event Planning Intern for the City of San José in 2017. Additionally, she worked as a Marketing and Business Development Consultant at Grey Matters Neurofeedback from 2020 to 2021, where she focused on marketing strategies and business growth.
Education and Academic Achievements
Amber Castillo studied at Santa Clara University, where she earned a Bachelor of Arts in Communication and a Bachelor of Science in Psychology, both completed between 2014 and 2018. Her academic background provides a foundation for her roles in marketing and strategy.
Experience in Leadership and Management
Amber Castillo has held various leadership positions, including Studio Director at T3 Advisors from 2019 to 2020 and Publicity/Event Planning Director at Her Campus Media from 2016 to 2017. These roles involved overseeing projects and managing teams, enhancing her leadership skills in diverse environments.