Flynn Smith
About Flynn Smith
Flynn Smith is a Marketing Operations Strategist and Account Manager at Power Digital Marketing, where he leads strategy development for target selection and lifecycle funnel automation. With a background in various marketing roles, he emphasizes the importance of marketing-sales partnerships and data-driven decision-making.
Work at Power Digital Marketing
Flynn Smith has been employed at Power Digital Marketing since 2022, serving as a Marketing Operations Strategist and Account Manager. In this role, he leads the strategy development for target selection, list segmentation, and lifecycle funnel automation. His focus is on creating marketing-sales partnerships that foster a culture of measurement, aimed at driving Marketing Qualified Leads (MQLs) and revenue.
Previous Experience in Marketing Management
Prior to his current position, Flynn Smith worked as a Marketing Manager at Heine Brothers' Coffee for five months in 2021. He also held the role of Marketing Manager at East & Westbrook Construction Co., Inc. from 2017 to 2021, where he contributed to marketing strategies for four years. His experience in marketing management has provided him with a strong foundation in developing effective marketing strategies.
Education and Expertise
Flynn Smith studied at Indiana University Southeast from 2014 to 2016, focusing on Business, Management, Marketing, and Related Support Services. He also attended Western Kentucky University, where he earned a Bachelor of Business Administration (BBA) from 2012 to 2016, with studies in Business Administration and Film Making. His educational background supports his expertise in marketing operations and strategy.
Marketing Operations Skills
Flynn Smith specializes in engineering efficient lifecycle funnels and comprehensive reporting across systems and teams. He manages and performs marketing automation platform (MAP) and customer relationship management (CRM) setups, clean-ups, migrations, and enhancements. Additionally, he audits existing systems and processes by monitoring key performance indicators (KPIs) and lead flow, executing ongoing enhancements to improve efficiency.
Early Career and Additional Roles
Flynn Smith began his career in various roles, including IT Support and Resident Assistant at Western Kentucky University. He also worked as a Radio DJ at the university and held positions at Panera Bread and Costco Wholesale. These early experiences contributed to his development in customer service and operational support, laying the groundwork for his future roles in marketing.