Joey Mc Hugh
About Joey Mc Hugh
Joey Mc Hugh is a Senior Account Manager specializing in Performance Marketing at Power Digital Marketing, where he has worked since 2023. He focuses on developing cross-channel marketing strategies to improve customer acquisition and retention.
Work at Power Digital Marketing
Joey Mc Hugh currently serves as a Senior Account Manager in Performance Marketing at Power Digital Marketing. He has been in this role since 2023, working in a hybrid capacity. In his position, he specializes in developing cross-channel marketing strategies aimed at improving customer acquisition and retention. Prior to this role, he held various positions within the same organization, including Account Manager for Performance Marketing and Paid Advertising.
Previous Experience in Performance Marketing
Before joining Power Digital Marketing, Joey Mc Hugh worked at Radd Interactive as an SEO & PPC Account Manager from 2021 to 2022. His responsibilities included managing search engine optimization and pay-per-click campaigns. He also worked at Power Digital Marketing as an Account Manager for Paid Advertising from 2022 to 2023, and as an Account Manager for Performance Marketing for six months in 2023. Earlier in his career, he spent two years at Insight Global as an Account Manager, focusing on scaling revenue for e-commerce and lead generation brands.
Education and Expertise
Joey Mc Hugh earned a Bachelor's degree in Business Administration and Management from the University of Oregon. His educational background provides a solid foundation for his expertise in marketing and account management. He is experienced in utilizing various CRM and marketing operations platforms, including Shopify, WooCommerce, Google Ads, Google Analytics, and Facebook Business Manager.
Focus on Revenue Scaling
Throughout his career, Joey Mc Hugh has concentrated on scaling revenue for e-commerce and lead generation brands. He emphasizes meeting profitability goals while implementing effective marketing strategies. His experience in performance marketing allows him to create comprehensive plans that drive both customer acquisition and retention.