Ashley Roomsburg
About Ashley Roomsburg
Ashley Roomsburg is a SEM and SEO Analyst at PRA Group, where she develops and manages digital advertising campaigns. She has a diverse background in digital marketing, having held various roles at companies such as Virginia Media, ADS, Inc., and Spectra by Comcast Spectacor.
Current Role at PRA Group
Ashley Roomsburg currently serves as an SEM & SEO Analyst at PRA Group, a position she has held since 2023. In this role, she develops and manages global customer-facing digital advertising campaigns across 12 websites. She actively monitors the competitive landscape to make informed recommendations for SEO initiatives. Additionally, she coordinates project deadlines across multiple agencies and presents deliverables to internal stakeholders.
Previous Experience in Digital Marketing
Prior to her current role, Ashley held several positions in digital marketing. She worked as a Senior Digital Marketing Specialist at PRA Group from 2021 to 2023, and as a Digital Marketing Specialist from 2020 to 2021. Earlier, she served as a Content Marketing Strategist at ADS, Inc. from 2019 to 2020 and as a Search and Social Media Specialist at Virginia Media from 2018 to 2019. Her diverse experience includes coordinating marketing efforts and advising on the creation of digital marketing materials.
Educational Background
Ashley Roomsburg studied at Old Dominion University, where she earned a Bachelor of Arts (B.A.) in Communication and Media Studies with a focus on Public Relations. Her studies spanned from 2009 to 2014, providing her with a solid foundation in communication strategies and media relations.
Early Career and Internships
Ashley began her career in marketing as a Marketing and Advertising Intern at Pilot Media, where she worked for three months in 2013. She also gained experience as a Community Manager at Brooklyn Creative League from 2015 to 2016. These early roles contributed to her understanding of marketing dynamics and community engagement.
Technical Skills and Tools
Ashley utilizes Google Analytics 4 to review and analyze the performance of digital campaigns. Her technical skills enable her to assess data effectively, guiding her in making strategic decisions for digital marketing initiatives. She works directly with vendors to ensure the creation of impactful digital marketing materials.