Ashley Roomsburg
About Ashley Roomsburg
Ashley Roomsburg is a Senior Digital Marketing Specialist currently working at PRA Group in Norfolk, Virginia. With a background in digital marketing and public relations, she has held various roles in marketing and advertising across multiple organizations since 2013.
Current Role at PRA Group
Ashley Roomsburg currently serves as a Senior Digital Marketing Specialist at PRA Group, a position she has held since 2021. In this role, she focuses on optimizing digital campaigns, particularly in connected television and programmatic media. Her responsibilities include producing marketing copy that effectively promotes both external and internal initiatives for the company. She works from Norfolk, Virginia, and has contributed to the company's digital marketing strategies.
Previous Experience at PRA Group
Ashley previously worked at PRA Group as a Digital Marketing Specialist from 2020 to 2021. During her tenure, she was involved in various digital marketing initiatives that helped enhance the company's online presence. Her experience at PRA Group laid the foundation for her current role, allowing her to build on her skills in digital marketing and campaign optimization.
Education and Expertise
Ashley Roomsburg earned a Bachelor of Arts in Communication and Media Studies with a focus on Public Relations from Old Dominion University. She studied there from 2009 to 2014. Her educational background provides her with a solid foundation in communication strategies, which she applies in her marketing roles. Additionally, she possesses expertise in traditional media buying and digital advertising management.
Marketing Career History
Ashley has a diverse marketing career that includes several roles prior to her current position. She worked as a Marketing Coordinator at Spectra by Comcast Spectacor from 2016 to 2017 and at Pollard's Chicken & Catering from 2017 to 2018. She also served as a Search and Social Media Specialist at Virginia Media from 2018 to 2019 and as a Content Marketing Strategist at ADS, Inc. from 2019 to 2020. Each role contributed to her skills in digital marketing and campaign management.
Skills and Specializations
Ashley specializes in optimizing digital marketing campaigns, particularly in the areas of connected television and programmatic media. She has experience in email marketing, project management, organic content creation, and public relations efforts. Her ability to produce engaging marketing copy has been instrumental in promoting various company initiatives effectively.