Connie Connelly O'brien
About Connie Connelly O'brien
Connie Connelly O'Brien serves as the Senior Vice President of Marketing & Digital Operations at PRA Group, where she has worked since 2019. She has extensive experience in digital marketing and operations, having held senior roles at various companies, including Affinion Group and Tungsten Network.
Current Role at PRA Group
Connie Connelly O'Brien serves as the Senior Vice President of Marketing & Digital Operations at PRA Group (Nasdaq: PRAA) since 2019. In this role, she focuses on aligning marketing strategies with digital operations to enhance overall business performance. Her leadership in this position has contributed to the company's growth and adaptation in the evolving digital landscape. O'Brien operates from Norfolk, Virginia, where she has been instrumental in driving initiatives that support shareholder value creation.
Previous Experience at PRA Group
Before her current role, Connie Connelly O'Brien worked at PRA Group as the Senior Vice President of Digital Operations from 2019 to 2021. During her tenure, she played a key role in implementing digital strategies that improved operational efficiency and customer engagement. Her experience in this position laid the groundwork for her subsequent advancement to her current role in marketing and digital operations.
Professional Background
Connie Connelly O'Brien has held various leadership positions in marketing and digital operations across multiple organizations. She was the Global Chief Marketing Officer at Tungsten Network from 2016 to 2019 and served as the SVP, Chief Marketing Officer at Affinion Group for a brief period in 2015. Her career also includes significant roles at Vonage, AXA Equitable, and John Hancock, where she developed a strong foundation in integrated communications and digital strategy.
Education and Expertise
Connie Connelly O'Brien has a diverse educational background. She studied English Literature at the University of Michigan, earning a B.A. from 1985 to 1987. She furthered her education at The Wharton School, focusing on leadership through change, and completed the Artesy Institute of Executive Education in 2011. Additionally, she attended IMD, where she studied the importance of the internet in 2007. Her educational experiences complement her expertise in managing high-performing teams and executing strategic marketing campaigns across various sectors.
Skills and Contributions
Connie Connelly O'Brien is skilled in aligning operations and establishing a shared vision within organizations. She has a proven track record of driving digital transformation and fostering a diverse work environment. O'Brien is dedicated to empowering employees to achieve their goals and has consistently delivered strong brand and communication capabilities. Her expertise spans B2B, B2G, B2C, DTC, and eCommerce environments, showcasing her adaptability in various market contexts.