Andrea Quiroz

Directora De Innovacion Y Diseño De Nuevos Productos Y Servicios Diigitales @ Pragma

About Andrea Quiroz

Andrea Quiroz serves as the Director of Innovation and Design of New Digital Products and Services at PRAGMA, where she has worked since 2020. She specializes in developing business models in the FinTech, InsurTech, and HealthTech sectors, leveraging her extensive experience in digital transformation projects.

Current Role at Pragma

Andrea Quiroz serves as the Directora de Innovación y Diseño de Nuevos Productos y Servicios Digitales at Pragma. In this role, she focuses on creating new digital products and services, contributing to the company's innovation strategy. Her tenure at Pragma began in 2020, and she has been instrumental in leading projects that enhance digital transformation within the organization.

Previous Experience at Renting Colombia SAS

Andrea Quiroz held multiple positions at Renting Colombia SAS, where she worked from 2015 to 2019. Initially, she served as an Analista de Investigación y Desarrollo for two years, followed by a role as Analista de Innovación for one year. She also worked in the marketing department for one year. Her experiences at Renting Colombia provided her with a solid foundation in research, development, and innovation.

Educational Background

Andrea Quiroz has a diverse educational background. She earned her Ingeniera Industrial degree from Universidad de Antioquía, studying from 2008 to 2014. She furthered her education with a Master of Science in Engineering and Management, specializing in Innovation Management, at Politecnico di Torino from 2012 to 2014. Additionally, she completed a Diplomatura in Habilidades Gerenciales at Universidad EAFIT from 2016 to 2017.

Expertise in Digital Transformation

Andrea Quiroz specializes in developing business models within the FinTech, InsurTech, and HealthTech sectors. Her expertise includes structuring and planning digital transformation projects, which are crucial for organizations looking to innovate and adapt to changing market demands. This specialization enhances her contributions to her current role at Pragma.

Early Career at Universidad de Antioquía

Before her roles in the private sector, Andrea Quiroz worked at Universidad de Antioquía as an Auxiliar Administrativa in the Facultad de Ingeniería from 2009 to 2012. This position provided her with early experience in administrative functions within an academic environment, contributing to her professional development.

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