Daniel Duque Arredondo
About Daniel Duque Arredondo
Daniel Duque Arredondo serves as the Director of Marketing at Pragma, where he focuses on digital transformation and enhancing organizational culture. He has a diverse background in marketing and project management, with previous roles at Viva Air and Adbid.
Current Role at Pragma
Daniel Duque Arredondo serves as the Director de Marketing at Pragma, a position he has held since 2021. In this role, he focuses on developing and implementing marketing strategies that emphasize digital transformation. His leadership aims to enhance Pragma's organizational culture, which is crucial for attracting top talent. His work involves integrating innovative marketing practices that align with the company's goals.
Previous Experience at Viva Air
Prior to his current role, Daniel worked at Viva Air in various capacities. He began as an Analista de Canales de Venta from 2016 to 2018, where he contributed to sales channel analysis. He then advanced to the position of Jefe de Ventas y Distribución from 2019 to 2020, overseeing sales and distribution operations. Finally, he served as Coordinador de Canales de Venta from 2018 to 2019, focusing on channel coordination.
Project Management at Adbid
Daniel briefly worked at Adbid - Marketing Digital para E-commerce as a Project Manager from 2020 to 2021. In this role, he was responsible for managing digital marketing projects aimed at enhancing e-commerce strategies. His experience in project management contributed to his overall expertise in marketing.
Educational Background
Daniel holds a degree in Ingeniería Administrativa from Escuela de Ingeniería de Antioquia, where he studied from 2009 to 2014. He furthered his education by specializing in project management at Universidad EAFIT, achieving the title of Especialista en gerencia de proyectos from 2018 to 2019. This educational foundation supports his skills in marketing strategy and digital transformation.
Skills and Expertise
Daniel possesses a unique combination of skills that includes marketing strategy, talent acquisition, and digital transformation. His focus on integrating digital solutions within marketing strategies allows him to effectively lead initiatives that drive organizational growth and enhance company culture.