Ed Lee
About Ed Lee
Ed Lee serves as the Director of Growth at Pray.com, where he has worked since 2021. He has a diverse background in user acquisition, financial analysis, and growth marketing, with previous roles at companies such as NEXT Music, The Walt Disney Company, and Intel Corporation.
Work at Pray.com
Ed Lee has served as the Director of Growth at Pray.com since 2021. In this role, he focuses on optimizing Average Revenue Per User (ARPU) and Lifetime Value (LTV). He has developed scalable growth creative programs and implemented cross-platform and multi-channel acquisition strategies. Additionally, he constructed marketing tech tools and analytics infrastructure for the growth team, contributing to the organization's overall growth strategy.
Previous Experience in User Acquisition
Before joining Pray.com, Ed Lee worked at NEXT Music as the Director of User Acquisition from 2015 to 2019. During his tenure, he was responsible for user growth strategies in the San Francisco Bay Area. He also held the position of Growth Marketing Lead at Digit from 2019 to 2021, where he further honed his skills in growth marketing and user acquisition.
Background in Finance and Accounting
Ed Lee has a background in finance and accounting, having worked as a Corporate Real Estate Financial Analyst at The Walt Disney Company for 10 months in 2012-2013. He also served as an Accountant at Mesa West Capital for one year in 2011-2012. His experience includes working as a Corporate Planning Financial Analyst at Intel Corporation from 2013 to 2015, where he contributed to corporate financial planning.
Education and Expertise
Ed Lee earned a Bachelor of Arts in Economics from the University of California, Los Angeles, completing his studies from 2009 to 2013. He also attended UCLA Extension, where he studied Business & Economics from 2007 to 2009. His educational background provides a strong foundation for his expertise in growth strategies and financial analysis.