Lisa Wolstromer
About Lisa Wolstromer
Lisa Wolstromer serves as the Senior Marketing Director at Cherry Hill Mall, where she manages PREIT's Gift Card program and enhances merchant relations. With over 20 years of experience in marketing and a background in Retail Management and Marketing from Drexel University, she has successfully implemented various promotional and social media strategies.
Work at PREIT
Lisa Wolstromer has served as the Senior Marketing Director at Cherry Hill Mall since 2004. In this role, she has been responsible for overseeing marketing strategies and initiatives aimed at enhancing the mall's visibility and customer engagement. She represents PREIT's Gift Card program in collaboration with American Express, focusing on partnerships and promotional strategies. Wolstromer has also played a significant role in strengthening merchant relations and fostering community engagement, which has contributed to the mall's local presence.
Previous Experience at Westfield
Prior to her current position at PREIT, Lisa Wolstromer worked as the Senior Marketing Director at Westfield Garden State Plaza from 1999 to 2004. During her five years in this role, she was responsible for marketing initiatives in the Greater New York City Area. This experience provided her with a strong foundation in retail marketing and customer engagement strategies.
Education and Expertise
Lisa Wolstromer studied at Drexel University, where she pursued a Dual Major in Retail Management and Marketing. She earned a Bachelor of Science (BS) in Business Administration between 1982 and 1987. Her educational background has equipped her with the knowledge and skills necessary for effective marketing management in the retail sector.
Marketing Achievements
In her role at Cherry Hill Mall, Lisa Wolstromer has achieved financial control over marketing budgets, ensuring efficient resource allocation and maximizing return on investment for promotional activities. She has implemented a successful visual merchandising program that has enhanced the shopping experience and increased customer engagement. Additionally, Wolstromer has been instrumental in executing social media strategies across platforms such as Facebook, Twitter, and Instagram, significantly boosting the mall's online presence and customer interaction.