Primary Wave
Primary Wave is a music company that provides a range of services including publishing, talent management, and film & TV production, alongside strategic marketing and digital strategy to enhance artist brands and careers.
Services
Primary Wave offers a diverse range of music-related services. This includes music publishing, talent management, and film and TV production. The company partners with artists to market their music and elevate their brand through strategic marketing campaigns. Additionally, Primary Wave provides digital strategy and marketing services focused on building artist song catalogs and careers, leveraging the intersection of music and technology.
Content Development
Primary Wave operates a content development division that produces original content and serves as the studio on multiple productions. This division focuses on creating unique and engaging content that aligns with the company's strategic goals and supports the artists under its management. Their projects span various media platforms, ensuring broad visibility and reach for their productions.
International Partnerships
Primary Wave enhances global music marketing and A&R opportunities through strategic international partnerships. Notable collaborations include partnerships with Times Music in India and Nas Nuvens Catalog in Brazil. These alliances help Primary Wave extend its reach and influence in key music markets around the world.
Special Events and Screenings
Primary Wave hosts special events and screenings to celebrate significant milestones and engage with audiences. An example is the 40th-anniversary screening of Talking Heads' 'Stop Making Sense'. These events help maintain close connections with fans and industry stakeholders, while also highlighting the rich history and contributions of the artists represented by Primary Wave.
Spotify Playlists
Primary Wave offers a variety of playlists on Spotify, featuring music from its artists across different genres and themes. These playlists serve as a platform to showcase the diverse talent under the company's management and to reach a broad audience of music listeners. The playlists are carefully curated to reflect the tastes and preferences of contemporary music fans.