Catherine Samela
About Catherine Samela
Catherine Samela serves as the Director of Clientele and Senior Production Manager at Prodigious Worldwide, where she has worked since 2021. With extensive experience in client management and strategic communication, she has held various roles in prominent advertising agencies, demonstrating strong organizational and relational skills.
Work at Prodigious
Catherine Samela has been serving as the Director of Clientèle and Senior Production Manager at Prodigious Worldwide since 2021. In this role, she focuses on strategic communication initiatives aimed at contributing to the success of her team and the company. Her responsibilities include overseeing client relationships and managing production processes, ensuring that projects align with client expectations and organizational goals.
Previous Experience at BBDO
Catherine Samela has extensive experience in client management roles at BBDO. She worked at NEW BBDO as Responsable de Clientèle from 2009 to 2013, and later held the position of Directrice de Clientèle at CLM BBDO from 2015 to 2017. Additionally, she returned to NEW BBDO as Directrice de Clientèle for a year from 2014 to 2015. These roles involved managing client accounts, analyzing results, and controlling budgets to meet predefined objectives.
Experience at McCann Worldgroup
Catherine Samela worked at McCann Worldgroup as Directrice de Clientèle for a period of six months in 2019 to 2020. In this capacity, she was responsible for managing client relationships and leading communication strategies, further enhancing her expertise in the advertising industry.
Education and Expertise
Catherine Samela studied at Sup de Pub - INSEEC U, where she focused on Communication and achieved a Bac +4 from 1990 to 1992. She also attended Université Paris 13, studying Sciences Economiques et Gestion and obtaining a niveau DEUG from 1987 to 1990. Her educational background supports her expertise in managing online and offline advertising campaigns and operational marketing strategies.
Skills in Team Management
Catherine Samela possesses strong organizational skills in project and team management. She is known for her ability to create dynamic and cross-functional team cohesion around projects. Her relational skills and effective teamwork capabilities are evident in her approach to transversal management, where she leads both internal and external communication actions for brands and products.