Programming Salesforce Marketing Cloud

Learn how to integrate with marketing cloud using API, build custom Journey Builder activities and custom APPs in a platform agnostic way, then implement these concepts using APEX programming language within Salesforce site. The following topics on marketing cloud integration and custom components are covered in this book: Marketing Cloud Package Custom Journey Builder Activity API Integration (Server to Server & Web App) Custom Marketing Cloud App Server Side JavaScript Tips, patterns and special considerations will be introduced when using APEX in sales cloud to implement these concepts, for example: how to serve custom activity configuration file; how to expose less REST service and write less APEX class and at the same time achieve right level of encapsulation; how to decode JWT passing from marketing cloud Journey Builder; how to build user interface and allow marketing cloud users without sales cloud account to access; how to display visualforce page inside marketing cloud iframes how to set up the right architecture. Purchase: https://www.amazon.com/dp/1092718796 Website: https://marketingclouds.co/

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