Diego Leon

Director Of Sales @ Project Canary

About Diego Leon

Diego Leon is the Director of Sales at Project Canary, where he develops sales strategies for methane emission monitoring solutions. He has a background in chemical engineering and business administration, with prior experience in technical sales roles at SLB.

Current Role at Project Canary

Diego Leon serves as the Director of Sales at Project Canary, a position he has held since 2023. In this role, he focuses on developing sales strategies for methane emission monitoring solutions. His work integrates Software as a Service (SaaS) and hardware technology to improve market penetration. Leon operates remotely from Texas and collaborates with various teams, including marketing and product development, to enhance customer experience in environmental, social, and governance (ESG) and decarbonization strategies.

Previous Experience at SLB

Diego Leon has extensive experience with SLB, where he held several positions from 2019 to 2023. Initially, he worked as a Technical Account Lead for six months in the Odessa/Midland area. He then transitioned to the role of Senior Technical Sales Engineer, serving for two years. Following this, he became a Sales Manager, a role he occupied for one year. His tenure at SLB involved on-site work, where he contributed to technical sales and account management.

Education and Academic Background

Diego Leon holds a Bachelor’s degree in Chemical Engineering from Universidad Industrial de Santander, which he completed from 2004 to 2009. He furthered his education by obtaining a Master of Business Administration (MBA) from Texas Tech University - Rawls College of Business, studying from 2019 to 2021. His academic background combines engineering and business management, equipping him with a diverse skill set applicable to his roles in sales and technical engineering.

Research Experience at Texas A&M University

Diego Leon worked as a Research Assistant at Texas A&M University from 2008 to 2009. During this six-month period, he contributed to research initiatives in the Bryan/College Station area. This experience provided him with a foundation in research methodologies and technical analysis, which he later applied in his engineering and sales roles.

Engagement with Executives and Clients

In his current role, Diego Leon regularly engages with C-suite executives, vice presidents, and environmental engineers. He presents sustainable technology solutions, highlighting their value to senior management and prospective clients. His ability to communicate effectively with high-level stakeholders is a key aspect of his sales strategy, ensuring that Project Canary's offerings align with client needs in the sustainability sector.

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